How NuReach Skyrocketed the Organic Traffic and Sales of a Local Roofing Contractor
Roofing Company
A local roofing contractor based out of California. This family-owned business has been offering Roofing services since 1984 and prides itself on superior service and high-quality work.
From Roof replacements to New construction Installations, Hans Roofing provides the highest quality.
The Challenge
They knew that SEO could be a game-changer for the business, which is why they came to NuReach. The company is in a highly competitive industry occupied by long-established companies, and many consistently invest in marketing to improve outcomes.
They needed to rank for several primary keywords to begin generating more traffic, leads, and sale
The Solution
NuReach developed and executed an effective SEO plan, pairing aggressive digital footprint optimization with a geo-focused content strategy.
01
Optimized Landing Pages
We created and optimized landing pages that strategically helped build topical relevance and debt around Roofing repairs and installations, demonstrating authoritativeness over select search terms.
02
Addressed Technical issues
We also addressed technical issues within the website and applied appropriate structured data, a system used for providing additional information to search engines.
03
Data & Local optimization
Structured data helps search engines display accurate location-based information when users perform a relevant search.
For backlinks, we focused on local optimization and concentrated internal link equity towards the pages that matter most – using the navigation to route PageRank while ensuring visitors enjoy an aesthetically pleasing and seamless experience.
All of the above actions yielded almost immediate improvements on the website’s rankings and organic click-through rates as measured in Google Search Console (GSC).
NuReach developed and executed an effective SEO plan, pairing aggressive digital footprint optimization with a geo-focused content strategy.
The Result
NuReach’s data-driven, tailored, and strategic approach to SEO boosted organic traffic by 1700 percent, and page-one rankings increased by 1400 percent. The number of calls from Google My Business (GMB) map pack listings rose by 1600 percent. As a result, search engine traffic is now the most significant revenue driver for this local contractor.
Take Your Business to the Next Level
The success of this roofing contractor is yet another piece of evidence that practically every company that wishes to maintain a presence online needs SEO. It can greatly improve the overall searchability, visibility, and traffic for your website, which can lead to more income for the business
To learn more about how NuReach can help take your company to the next level, get in touch for a consultation with one of our SEO masters.
